Competitive Considerations When Purchasing a Business in Canada

The competitive landscape is very important information to obtain when evaluating a business purchase in Canada.

  1. What opportunities/threats exist for the business in Canada or eleswhere?
  2. Who are the business' competitors, and what are their strengths and weaknesses?
  3. Can competitors in Canada or elsewhere use the transfer of the business as an opportunity to take advantage and acquire customers, employees, goodwill, suppliers and other valuable assets/stakeholders from the business? If so, what would be the result of such losses? What value does the business hold for you in such an event?
  4. How can you attract business away from competitors in Canada or elsewhere? Do you have other businesses, skills, knowledge that may allow you to offer a better "value" of services for competitors' clients? Can you, and how do you, convey this message to competitors' clients?

Brooks Barristers & Solicitors is a boutique business law firm located in Toronto, Ontario specializing in serving the needs of entrepreneurs, privately-owned Canadian businesses and their principals.

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